One of the realities of the workplace is the influence of Social Media. Some people believe it's a simple resource that can be used by anyone while others aren’t too sure. It can be complex and confusing to the typical office worker who might want to utilize this essential resource. For instance, Twitter adds about 300K new users daily while one in every five individuals within the 18-24 age bracket tweets on a daily basis. Even more interesting is that 92 percent of companies and organizations today are recruiting via social media.
Better relationships, critical feedback and ease of integration can see anyone transform their career, daily office duties, personal life and professional outlook through social networking platforms.
No matter your level of use or knowledge of social media, here's a quick guide to help enhance your presence on various platforms others are already utilizing to maximize the resource for work.
Social Media is a Skill for Work
Any office work knows the value of a community and interacting with businesses, brands, fellow employees, and management and building relationships beyond any that takes place at the workplace. Social media offers a chance for any person wherever they are to engage and foster specific sections of the gigantic platform. It's both an audience to hear you and a megaphone to communicate with.
There are wonderful social networks made for staff in a specific organization perfect for sharing knowledge, interacting with fellow workers and boosting cross-functional interactions.
Embrace best practices
Social media has a lot to do with community, engagement and building trust. One thing you should never do is limit yourself when it comes to its usage. It's important that you broaden your scope and make the most of content engagement. The idea is sharing relevant content with your workplace and industry and audience.
This can be news related to your industry or company, tricks and tips to enhance your professional undertakings in the workplace, jumping in conversations and chats related to your work and interests and interact with others. Sharing company's CSR engagements, office parties, job openings, and jokes among others keeps the conversations going.
Update your content as much as you can, depending on the appetite, content and the type of audience. With a single tweet having a half-life relevancy of 18 minutes only it means sending an update once during the day might not be as effective as you might want. Don't ignore commentaries, questions and mentions. Rather, engage fully by responding to any or all of these.
Measuring performance on social media
Social media has grown so much you can actually measure the response of that update you sent out an hour ago to your fellow office employees. For instance, Twitter offers analytics for every tweet where you can check the impressions and reach of the update. Likes, shares, retweets among others can also tell how your audience is interacting with your content. Favorites, retweets, responses, mentions, likes and others will tell the kind of content your audience is highly interested in.
The perfect social network to use
[caption id="attachment_528" align="alignleft" width="300"] Imagte courtesy of freedigitalphotos and author stuart miles[/caption]
Like other communication channels social networks are not in any way equal. Some work better than others depending on the type of content you're sharing. For office workers who want to interact at work and after work on social media, the best strategy is finding where everyone is. If they're on Twitter, Facebook or Instagram you probably need to be there as well.
However, some such as Facebook and Twitter are so commonly used they’re almost mandatory to subscribe to. However, the channels you use highly depend on whether you are able to add value to your audience, responses, interactions or conversations.
Where multiple accounts are required you can use multiple account management tools such as Hootsuite and SocialEngage and manage them through one dashboard. Let your goals guide you on the perfect social network(s) to use.
Facebook has been around since 2004. It's highly used by people to connect with friends, family, find love on the internet, and reach brands, bridge communities among other interactions. As of 2017, Facebook had over 2.07 billion users globally with 1.15 billion on mobile. 1.37 billion users log in daily, five Facebook profiles are being created every second with over 4.75 billion assortments of contents shared per day.
The content you post on the social network determines the kind of engagement you get. Images are one of the most effective ways of being successful with Facebook, including engagements with those interacting with your posts.
Groups and events features offer co-workers a perfect opportunity to create a community of their own where they can share their work-related issues, concerns, aids among others privately.
Twitter was created back in 2006 and currently has 328 million monthly active users. Over 500 million tweets are sent daily with 80 percent of Twitter users using mobile gadgets. Virtually a must-have social network now, it has increased its characters per tweet from 140 to 280 for everyone.
Twitter chats are perfect for engaging like-minded individuals, from the office, family to strangers on the other side of the world. #Hashtags and common interest searches can help you to find, create and share important trending topics at the same time exposing your content to wider audiences.
Twitter allows you to live-tweet wherever you're anytime you want or simply share content from others. DMs (direct messages) are perfect for sharing private messages without being limited to characters. For effective engagement, be interesting and add value in every tweet.
As the top professional social network out there, LinkedIn is perfect home for office workers and professionals everywhere. It enables content sharing, community development and cultivating a unique robust engagement network.
LinkedIn has over 467 million users, 106 million active users per month with over 1.5 million groups and available in 24 languages. It's the network to showcase your resumes and professional background, find new connections, new job opportunities and receive professional advice and assistance through groups.
Most importantly, do not over self-promote yourself. In most social networks you can be forgiven for unprofessionalism in your profile but not on LinkedIn. Honesty, professionalism from your profile photo to all other details is critical.
YouTube is definitely the must go for videos on the internet with over 1 billion visits every month. Each month 6 billion hours are spent watching videos on YouTube with a billion views coming from mobile users daily. Best place for sharing content, discussing videos, embedding or linking directly to videos.
Google + has always appeared to be tech-driven with 70 percent of users male and 30 percent female. Google + Hangouts and communities offer an opportunity to interact with coworkers and network directly with individuals on your circle via video and voice without having to download tools.
Instagram is the perfect place to share short videos and lots of photos. It’s owned by Facebook and a magnet for over 500 million monthly active users. Other platforms include Vine, Tumblr, Qzone, Badoo, Quora, Reddit among others.
Depending on the type of content you want to share and your audience, each of these networks or a multiple of them can help you take your work interactions and engagements to a whole new level as you create formal, informal and professional networks. Almost anyone with a Smartphone or on a PC is using some type of social network. The way you interact through any of them will determine how effective your social media use will be.
Take part in a Social Media Workshop in London, find out details in the Independent course listing.